Apples to Apples Comparison
How does KFGO-AM rank in the AMR 2010 Study?
KFGO-AM 39.0 AQH Share / 51.5 CUME Rating
American Ag Network (36 radio stations) 24.1 Share / 32.5 CUME Raring
Red River Farm Network (18 radio stations) 27.2 Share / 40.4 CUME Rating
view full rankings graph here >> |
Ag Media Reseach
What is AMR (Ag Media Research) & how does it work?
- The Ag Media Reseach (AMR) study is done every 2 years. It is conducted to assist farm broadcasters in evaluating their listening audience.
- The Ratings represent unduplicated listening to stations including network affiliates. Network ratings represent farmers listening to a network of affiliate stations, not to specific network programming.
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#1 M-F 8a-11a (Joel Heitkamp)
AQH AQH Cume
RTG RTG SHARE
2010 18.4 42.0 35.8
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M-F 11a-1p (Jack & Sandy)
AQH AQH Cume
RTG RTG SHARE
2010 13.9 38.2 27.3
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M-F 1p-5p (Mike McFeely)
AQH AQH Cume
RTG RTG SHARE
2010 10.7 36.2 28.9
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M-F 5p-6p (Live at Five)
AQH AQH Cume
RTG RTG SHARE
2010 5.3 31.2 11. 2
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Now, more than ever, farmers are relying on their farm broadcasters for Ag information. Why? Because there is so much information, farmers don’t have time to sift through it all. They trust their farm broadcaster to deliver the information they need.
The most valuable information for farmers is; #1 weather, #2 Ag Markets, #3 Ag News. KFGO has a full-time Meteorologist, Terry Spies & a full-time Ag Director, Shawna Olson. KFGO can deliver this information Live, Local, First!
RADIO is the leading source of daily agribusiness information at 62%, followed by television at 59.7%, Web at 45%, and text at 14.2%**
*Research by AMR 2010 Study
**NAFB Wave Research Study
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