According to Google Analytics, RFM’s websites have received 235,093 visits from personal computers or mobile devices who accessed our sites from one of the following cities; Bismarck, Minot, Williston or Dickinson.
Many Campaigns Still Ignoring the Role of the Consumer
In the pre-digital age, the best advertising campaigns were essentially the ones that were most entertaining or the most emotionally resonant. In the digital age, the best campaigns are the ones that give consumers something valuable or interesting to do.
Key findings include the growing role of connected mobile devices in facilitating listening, the increase in social interactions while listening, and gains in advertising recall and response rates among Digital Audio consumers.